Online retailer Amazon blocked advertising for a new book exposing the radical agenda behind “Black Lives Matter,” claiming it contains “content that is not allowed.”
The company eventually relented and allowed ads for Heritage Foundation Senior Fellow Mike Gonzalez’s “BLM: The Making of a New Marxist Revolution,” after Heritage publicly blasted the decision.
Heritage initially went through the company’s internal appeal system. When Amazon did not respond within their stated response time Heritage went public.
That forced Amazon to respond, agreeing to allow ads. They also admitted the ad block was a decision by an employee, and not an automated response by an algorithm, which sometimes blocks content using certain words or images regardless of context.
“’BLM: The Making of a New Marxist Revolution’ examines who these leaders and activists are, delving into their backgrounds and exposing their agendas,” said Heritage in announcing the book’s release. “It demonstrates how their top leaders are avowed Marxists who want to dismantle our Constitution, our social institutions, and our very way of life.”
“In the book, Gonzalez shows how the riots and protests that rocked American society after Floyd’s death were not spontaneous events. Indeed, the 12,000+ demonstrations and 633 riots that followed Floyd’s death took organizational muscle and ideological commitment. Both were readily supplied by the various Black Lives Matter organizations,” said Heritage.
“While we appreciate Amazon reversing this egregious decision, this incident is consistent with the trend of Big Tech companies to suppress conservative speech they disagree with,” said Heritage Foundation President Kay C. James.
“Amazon’s original stated reason for suspending the ad included that it does not allow ‘content that revolves around controversial or highly debated social topics.’ Using that standard, one of the world’s largest booksellers apparently wouldn’t allow ads for the biggest bestseller in history—the Bible,” said James.
“This episode is a reminder that while sometimes Big Tech can be pressured to respond in certain cases of wrongdoing, there are so many more instances where those without the resources or large-enough public profile simply have to live with the arbitrary decisions made by these companies,” said Kara Frederick, research fellow in Heritage’s Center for Technology Policy.
“The fact that this was the result of human error further demonstrates the need for Big Tech companies to establish clear, sensible, and consistent rules and policies, and then implement those rules and policies fairly across the board. They also must be willing to publicly admit mistakes when they do occur, whether intentional or not,” said Frederick.
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