On the first day of April, the once robust Anheuser-Busch found itself in a storm of controversy, ignited by Dylan Mulvaney, a transgender who is a biological male, now “identifying” as a female. The Daily Wire reports this incident sparked turmoil in its market value, leading to a massive estimated $27 billion loss by May’s end. The brewing giant’s value plummeted from a robust $134.55 billion in March to a troubled $107.44 billion, as per Dow Jones Market Data Group.
Nearly two months into the Bud Light boycott sparked by their partnership with Mulvaney, the company’s profits continue to decline. Bud Light’s revenues dipped by a staggering 25.7% for the week ending May 20, as per Bump Williams Consulting, marking this potentially as the most impactful right-wing boycott in recent years.
According to the Daily Wire:
By May 24, a report had estimated Anheuser-Busch InBev’s market value plunging $15.7. That estimate came from Investor’s Business Daily, which used a conversion to U.S. dollars using data from S&P Global Market Intelligence.
“We believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,” Jared Dinges, beverage analyst at JPMorgan Chase, said on May 23. “We believe a 12% to 13% volume decline on an annualized basis would be a reasonable assumption.”
“Shares [of Anheuser-Busch] have underperformed EU Beer peers by 15% since the start of April,” Dinges continued. “We believe this is due to U.S. uncertainty, as investor focus has shifted squarely to the potential impact from the Bud Light controversy. … We do not expect the lost sales to be recovered in fiscal year 2024.”
As reported by the Daily Wire, by May 24, Investor’s Business Daily had assessed Anheuser-Busch InBev’s market value had plummeted by $15.7 billion. “We believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,” stated Jared Dinges, a beverage analyst at JPMorgan Chase, on May 23. He also predicted a sobering 12% to 13% volume decline on an annualized basis.
The uncertainty and ensuing controversy have led to the shares of Anheuser-Busch underperforming against its EU Beer peers by 15% since April began. As Dinges points out, the lost sales are not likely to be recovered in the fiscal year 2024, signaling a rocky road ahead for the once-dominant brewer.
Stockholders need to retrieve their proxy and vote the board and also all the “C” and “P” out of a job. Plus sue these people for your loses.
Adidas – No
Busch – No
Ford – No
Nike -No
Target -No
We don’t want a dose of indoctrination with our products. They should stay out of politics or we will stay out or their stores and websites.
How stupid and ignorant of ramifications to the financial impact on the company that the CEO of the company gets involved, risking share market value. He needs to be shown the door.
The idiots at Anheuser Busch have still not apologized for insulting their customers. They should have fired Heinerscheid, not put her on leave. It is too late now.
Let the boycotts of all companies forcing LGBTQ agendas on the American people. This has to stop. Now is the time.
Maybe they will learn from their mistake, but I seriously doubt is. The fault lies with the once American owned company to now being a foreign owned company who is not in line with the majority of Americans.
Sell Cutwater brand OK
& Clysdales
Neither Bud Light or Target Have Apologized To America, and Disavowed All Transgenderism.
Busch is learning that celebration of deviant sexual behavior trumps dogs and horses for much of its customer base. That should have been evident to this company, which is obviously not well-run.
Well Deserved! It seems Target, Chick-fil-A, Ford, General Motors, and now Chrysler has joined this elite group of half-wits who believe sales will come from a very small majority of the population by pandering to their agenda. I thought Chrysler was smarter than this, but I am sorely wrong wondering why they are offering merchandise aimed at Pride Month. These major corporations continue to shoot themselves in the foot and the new Jeep Grand Cherokee I was planning on buying next month is no longer in the mix.
Go woke, go broke.