According to a shocking new report the so-called ‘Black National Anthem’ will now be played at all future NFL games during the traditional pre-game ceremony beginning on September 9th of this year.
As Front Office Sports reports:
The NFL also plans to make “Lift Every Voice and Sing” — often referred to as the Black national anthem — a prominent part of all big-league events, said sources. They will likely highlight victims of racial injustice with a “Say Their Stories” project, as well.
In today’s hyper-partisan media environment, most fans experience football through the prism of television. This year’s renewed social-justice messaging efforts will be visible to the 200 million-plus TV viewers who watch game telecasts each season.
In 2020, the league suffered its first regular-season TV audience downturn in three years. Schedule irregularities and postponements due to COVID-19 were a likely factor, though some propose that social justice messaging impacts viewership as well.
…While the NFL declined to comment, sources said this year’s social justice initiative could be as big, if not bigger, than last season’s in terms of spend, resources, and overall commitment.
If the NFL thinks playing into radical politics is a good way to boost viewership (which is already down significantly) it may be in for a very rude awakening this fall.