Renowned television personality Tucker Carlson, known for his conservative viewpoints, is reportedly gearing up to expand his presence on Twitter through a business arrangement with Public Square, as disclosed by individuals familiar with the matter to CNBC.
Public Square, an e-commerce app proudly branding itself as “America’s Marketplace,” allegedly has a substantial seven-figure agreement in place with Carlson. While this deal has not been officially announced, it signifies Carlson’s strategic intent to attract advertisers who share conservative values, ultimately aiming to amplify the reach of his platform.
Donald Trump Jr. lauded the development on a recent Monday social media post, stating;
“Incredible to have guys like @TuckerCarlson on board with the mission”.
Carlson began his Twitter show after leaving Fox News in April due to the network’s settlement of a $787.5 million defamation lawsuit by Dominion Voting Systems, according to CNBC.
In a recent interview with Breitbart News, Public Square CEO Michael Seifert explained his company’s mission. He described Public Square as a “starting point” for opposing corporate efforts on environmental, social, and governance (ESG) policies, as well as diversity, equity, and inclusion (DEI) initiatives. Seifert highlighted the company’s aim to create a marketplace that rejects the prevailing “woke” culture.
Seifert emphasized the importance of consumer spending and acknowledged the disillusionment felt by “red America” towards companies that seem out of touch with their values.
After Carlson left Fox News, viewer subscriptions declined, causing Wells Fargo to downgrade Fox Corporation’s stock. In contrast, CNBC reports that Carlson’s Twitter show is expected to start featuring Public Square’s ads by the end of August.
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