Dylan Mulvaney, who gained notoriety after being featured in a Bud Light ad campaign has also been sponsored by Nike Women’s advertising campaign. In the ad posted to Mulvaney’s Instagram, Mulvaney, a biological male, can be seen wearing women’s leggings.
Nike’s campaign featuring Dylan Mulvaney, a transgender woman, was hailed as a representation of the company’s commitment to inclusivity and diversity. However, the campaign faced strong criticism from two distinct groups. Some viewed it as yet another instance of “woke” advertising, promoting a progressive agenda at the expense of genuine storytelling. Others accused Mulvaney of engaging in what they termed “woman-face,” likening it to the offensive practice of “black face” where individuals use makeup to mimic and mock a different race.
These detractors argued that Mulvaney’s portrayal was not a genuine representation of womanhood but rather an imitation meant to ridicule and belittle women. They found it deeply disrespectful and accused Nike of trivializing and exploiting the experiences of women for commercial gain.