Twitter executives said that they will withdraw all enforcement of Twitter’s ban on political advertising.
“Today, we’re relaxing our ads policy for cause-based ads in the US.”
“We also plan to expand the political advertising we permit in the coming weeks,”
We believe that cause-based advertising can facilitate public conversation around important topics. Today, we're relaxing our ads policy for cause-based ads in the US. We also plan to expand the political advertising we permit in the coming weeks.
— Twitter Safety (@TwitterSafety) January 3, 2023
At the time the rule was initially put into place by Twitter in 2019, then-CEO Jack Dorsey, made the move to ban political ads on Twitter in 2019, stating:
“that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions.”
Now Twitter is on its third CEO in four years, and the 2019 rule is being done away with by new Twitter CEO Elon Musk.
Despite rumors of Musk slowly killing Twitter’s profits, thus hurting the company, the tech billionaire has met with both Apple CEO Tim Cook and Amazon CEO Jeff Bezos, and both CEOs have chosen to keep their company’s ads on the social media giant.
Amazon, one of Twitter’s largest and most consistent advertisers, also has plans in the works to enter a new contract with Twitter to the tune of as much as $100 million per year, pending some security tweaks to the social media platform, according to Platformer’s Zoë Schiffer. Amazon has recently paused some of its Twitter advertising, however, the future of Amazon’s advertising appears to be directly involved with Twitter.
On top of the large contracts from Apple and Amazon, allowing political ads on Twitter will be a source of revenue for Musk.