Photo edit of Budweiser's new ad and transgender activist Dylan Mulvaney. Credit: Alexander J. Williams III/Pop Acta.
Photo edit of Budweiser's new ad and transgender activist Dylan Mulvaney. Credit: Alexander J. Williams III/Pop Acta.

The collaboration between Bud Light and transgender influencer Dylan Mulvaney has created a significant and lasting effect, triggered by a highly successful boycott led by right-wing individuals. This boycott has had a continuous impact on Bud Light’s sales, resulting in a sustained decline that has now lasted for a total of five weeks. There are no indications that the boycott will slow down any time soon. Despite the passage of more than a month since the boycott began, customers have not displayed any signs of returning to their previously cherished brand. Bud Light’s partnership with Mulvaney, which diverged from the brand’s traditional redneck stereotype, was perceived as a betrayal by Bud Light’s loyal customer base.

Photo of Bud Light unable to sell at grocery store.
Photo of Bud Light unable to sell at a grocery store.

Bud Light continues to face the repercussions of an ongoing boycott, as dissatisfied individuals persist in refraining from purchasing their products. This sustained resistance has dealt a considerable financial blow to the company. The situation serves as a stark reminder of the risks involved in politically charged partnerships and the necessity to understand customer preferences. Rebuilding trust and reclaiming their former popularity now presents Bud Light with a daunting challenge, as disillusioned consumers remain unsatisfied with previous apologies. The lasting consequences highlight the criticality for brands to prioritize customer sentiments and values, in order to prevent enduring severe financial repercussions.

According to the Daily Wire:

Other brands marketed by Anheuser-Busch, the multinational conglomerate which owns Bud Light, have also experienced massive declines during the weeks ended April 29 and May 6: Budweiser sales have respectively fallen 11.4% and 9.7%, Michelob Ultra sales have fallen 4.3% and 2.9%, and Natural Light sales have fallen 5.2% and 2.5%.

Bump Williams, the chief executive of the consulting firm, said in an interview with the New York Post, which exclusively obtained the data, that the company is “running out of time to fix the problem as the summer selling season unofficially started last weekend and Memorial Day is in two weeks.” Anheuser-Busch met with distributors last week to discuss strategies for responding to the backlash, which may include a redesign of Bud Light and Budweiser aluminum bottles.

The continued woes for Anheuser-Busch brands occur after the firm made several attempts to remedy relationships with consumers. Executives have downplayed the extent of the partnership and even hired veteran Republican lobbyists in efforts to win back conservatives who once consumed the beer.

The fallout against Bud Light and other Anheuser-Busch brands appears to have been a windfall for competitors: sales of Pabst Blue Ribbon increased 21.6% year-over-year in the week ended May 6, a slight improvement from the 18.9% increase in the week ended April 29. Miller High Life saw sales rise 10.4% in the week ended May 6 and 8.3% in the week ended April 29.

Although Bud Light has discontinued their left-wing and transgender advertising campaign, they may find it necessary to undertake additional measures to regain the trust of their right-wing customer base. A sincere and validating apology could be essential in addressing the concerns and grievances of these customers. Bud Light may also need to reassess their political views and consider adjusting their advertising strategies accordingly, in order to align more closely with the values and preferences of their target audience.


  1. No, no relief. This is the greatest opportunity we have to use the tactics of the leftist agitators and extortionists. They must be made a lasting example of. They cannot be allowed to recover, they mus tbe crushed and destroyed. Only then will we have created a visible and neaningful example

  2. They are way too far down the road now. Had ABI immediately admitted the error and promise not to go there again, maybe. But now? Sorry dude, too late.

  3. InBev brought this on themselves trying to be part of the current in-crowd so to speak. Let the pandering begin, what were they thinking? The same can be said about Ford Motor Company, Government Motors, Levi-Strauss, Addidas, Nike, Coca-Cola, Delta, et al. Most people I know could care less about the LGBTQ community but are sick and tired of their constant in-your-face lifestyles that are of no concern to many of us. I for one, will continue my boycott of the named companies, I don’t need any of them.

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