In March, Biden experienced a surge in online popularity, but this plateaued in April due to criticisms of his handling of Middle Eastern affairs, particularly the crisis involving Israel and Iran. Despite preventing an all-out war, Biden’s efforts received little recognition, with some voters accusing him of supporting actions leading to genocide in Gaza, while others critiqued his pursuit of ceasefires.

Furthermore, Biden’s attempts to highlight his administration’s economic successes (like low unemployment and strong growth) have not resonated with swing voters, who generally ignore or view economic discussions negatively. Meanwhile, Donald Trump’s ongoing legal issues, which mark the first criminal trial of a former president, have not significantly shifted public opinion, as perceptions of these events are deeply entrenched among voters.

Interestingly, Trump’s absence from active campaigning—due to trial engagements—has paradoxically improved his favor with the swing voters, suggesting that his silence is beneficial for his public image. This contrasts with the more vocal approach which often polarizes opinion. This implies that for Biden, a similar strategy of staying quieter, which helped him in the 2020 election, might again be beneficial amidst Trump’s continuous quest for media attention.

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