Workforce Downsizing Due to Sales Slump
- Anheuser-Busch has acknowledged failure in regaining its customer base post its alliance with Dylan Mulvaney, a transgender Tik Tok personality.
- As part of cost-saving measures, the company has trimmed its staff by nearly two percent, resulting in a reduction of 360 jobs.
Ineffectual Marketing Measures
- Bud Light’s income saw a sharp 26.5 percent decline by mid-July.
- Customer re-engagement strategies, like rebates during Independence Day and Memorial Day, did not yield the desired results.
- Bud Light’s social media engagement backfired when their decision to allow comments on their posts resulted in widespread trolling and meme generation, mocking the company’s decision to associate with a transgender activist.
Pivoting Towards ‘Beyond Beer’
- Confronted with a dwindling market share and rising competitors like Modelo Espresso, the company is re-strategizing to concentrate on alcoholic alternatives, although their future success remains uncertain as Bud Light has recently lost its two-decade standing as America’s top-selling beer.
- Keeping pace with the current market preference for spirits over beer, Anheuser-Busch intends to widen its ‘Beyond Beer’ offerings, with a special emphasis on its subsidiary, Cutwater Spirits.
