The San Francisco-based advertising agency, Captiv8, which brokered the partnership between Bud Light and the transgender TikTok influencer Dylan Mulvaney, is reportedly at a “panic mode” level of turmoil following severe backlash towards the campaign, according to the New York Post. Captiv8, renowned for its expertise in pairing influential social media figures with top-tier brands like Anheuser-Busch, is now embroiled in a crisis management situation, scrambling to mitigate the damage caused by the seemingly ill-advised partnership.
The New York Post quoted an unnamed source stating that the agency is in “serious panic mode” amidst the mounting criticism and discontent triggered by the campaign. While it remains unclear how much direct input Captiv8 had in the specifics of the Bud Light campaign, including the contentious decision to put Mulvaney’s image on the beer can or the notorious TikTok video, it’s suspected that the agency was instrumental in forming the partnership while having limited influence on the ad’s execution. Despite the current debacle, the source asserted that the agency is attempting to return to “business as usual”.
According to Breitbart:
“Co-founded in 2015 by Krishna Subramanian — a Silicon Valley investor who sold online ad network BlueLithium to Yahoo in 2007 for $300 million — Captiv8 has worked with Walmart, American Express, Twitter and KraftHeinz, according to its website,” noted the Post.
“We never intended to be part of a discussion that divides people,” the statement continued. “We are in the business of bringing people together over a beer.”
“As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew,” Whitworth wrote, adding that the company has “a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere.”
“I had a really clear job to do when I took over Bud Light. It was, this brand is in decline, it’s been in decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light,” she said.
In the aftermath of the ill-fated Bud Light campaign featuring transgender TikTok personality Dylan Mulvaney, the ramifications have caused a ripple effect across the advertising world. Captiv8, a San Francisco-based agency co-founded by Silicon Valley veteran Krishna Subramanian, known for its high-profile alliances with companies like Walmart, American Express, Twitter, and KraftHeinz, now wrestles with the backlash of a partnership gone awry. In an effort to distance itself from controversy, the agency claims its aim was to unify people through beer. However, many felt alienated, perceiving it as a beer company pushing political beliefs.
Go woke, go broke and I hope that they all go broke!!!
Whitworth says she is in the beer business. She should have stayed there. As soon as she got into such a politically divisive business as the Marxist culture wars, she got way out of her depth and AB is paying for it, in the billions. Justifiably so. You play w fire, you are going to get burned.
If Bud Lite was a dying brand, they should have let it go and looked for a new product to capture that BL market with. That is done everyday. The fact that Whitworth tried to tie BL to a morally, ethically and politically corrupt cultural movement speaks more to her flawed vision about the future of her company’s brands and its customer base’s values than it does about her mediocre business acumen. AB should kick this sucker to the curb along its BL brand and get back into the beer business and stay out of politics. Babes in bikinis will attract more beer drinkers from either side of that coin to the AB brand any day than a leering grin from a Mulvaney TG ever will.
File Whitworth’s resume under the “Not quite clear on the concept” file, along w the old “New Coke” campaign, and move on.
However, recovering from AB’s customer base’s trust issues will be a decades-long and generational project for another day. That is a lesson that Target, Disney and Chick-fil-A are learning now, as we speak, and others will be learning in the days ahead.
The Globalist’s Marxist agenda of DEI, spewing from their Ministry of Truth, is not yet such a done deal, a lesson that they will be learning in the days ahead. That is a battle that is far from over. It took a world war to derail the National Socialist’s last major movement. If AI is the vehicle they are intent on capturing and using to move their Fourth Reich movement forward, we are truly in for a bumpy, and scary ride into the future.
Are you really selling beer, or an issue? Is the trans community such a large purchasing group that it would help sales? Seriously? This was nothing more than pushing in the face a societal/political divisive issue where the customer simply wants to drink a beer, not be inundated with indoctrination. Read the room – business 1010!
Why am I not surprised that the boneheaded idiocy originated in San Francisco?
We don’t drink faggot beer but I guess you found that out..huh..!