Photo edit of Dylan Mulvaney. Credit: Alexander J. Williams III/Pop Acta.
Photo edit of Dylan Mulvaney. Credit: Alexander J. Williams III/Pop Acta.

Anheuser-Busch, the beer company, is facing accusations of pandering to conservatives who have boycotted Bud Light by releasing a new Harley-Davidson-themed commercial for its sister brand, Budweiser. The commercial showcases a mechanic working on a Harley-Davidson motorcycle and features specially created Budweiser cans with the Harley-Davidson logo. The narrator encourages consumers to buy the limited edition cans, which were released to mark Harley-Davidson’s 120th anniversary.

Bud Light’s partnership with transgender influencer Dylan Mulvaney resulted in a significant sales decline. The new Budweiser ad also faced negative reactions on social media. Bud Light has experienced consecutive weeks of sales decline, with a 25.7% drop reported last week. A right-wing boycott against the brand has been ongoing for almost two months, and Bud Light seems to be making desperate attempts to regain their previously loyal customer base.

According to the New York Post:

The beer company, which has seen sales of Bud Light tank in recent weeks following the backlash over its partnership with transgender social media influencer Dylan Mulvaney, recently released a Budweiser ad touting specially created cans with the Harley Davidson logo.

The mechanic depicted in the commercial wipes sweat from his brow as he shines a Harley-Davidson motorcycle. The narrator then urges consumers to buy ‘limited edition Harley-Davidson cans’ — whose release was timed to mark 120 years since the Milwaukee-based motorcycle company’s founding.

Ironically, Mulvaney posted an image to her millions of social media followers showing a specially created can of Bud Light with her likeness. The can, which was gifted to Mulvaney to mark the anniversary of her transition to womanhood, was never sold publicly, but the backlash was severe.

Bud Light saw sales were down 25.7% last week, according to data obtained by The Post. The plunge followed a 24.6% decline from the previous week and the sixth straight week sales have been hit since Mulvaney promoted Bud Light on April 1.

Anheuser-Busch finds itself in a challenging situation as it faces accusations of pandering to conservatives who have boycotted Bud Light. The release of a new Budweiser commercial, featuring a Harley-Davidson theme and specially created cans, seems to be an attempt to recover from the significant sales decline caused by the controversial partnership with transgender influencer Dylan Mulvaney.

However, the negative social media reactions to the ad indicate that winning back the once dedicated and loyal customer base may not be an easy task for Bud Light. With consecutive weeks of declining sales and an ongoing right-wing boycott, the beer company is in a desperate position to regain its former popularity.


  1. BY ‘right wing’ do you mean a majority of American’s who do not accept the very small group of Americans who are trying to justify their alternative lifestyle and force everyone else’s acceptance and compliance?

  2. BudLight Has Not Learned Their Lesson or Apologized To The American Public. Everyone Should Sell Their Stock and Have Bud Drop Another 9 Billion. Anheuser-Busch Too.

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