Anheuser-Busch has released a statement in response to the backlash generated by the partnership between Bud Light and a controversial transgender advocate during a paid marketing campaign. The fallout resulted in a significant sales decline of over 25% for Bud Light, while competitors enjoyed a surge in their sales. Other Anheuser-Busch brands such as Budweiser, Michelob Ultra, Busch Light, and Natural Light also experienced noticeable declines, according to recent figures.
In his recent statement, CEO Brendan Whitworth appeared to acknowledge the substantial impact of the backlash on the company. He acknowledged that the discussions surrounding Anheuser-Busch and Bud Light have veered away from beer, negatively affecting consumers, business partners, and employees. Affirming that Anheuser-Busch is primarily a beer company, he emphasized that beer is meant for everyone.
In light of the criticism, Whitworth outlined three significant steps that the company intends to take to propel its business forward. Firstly, Anheuser-Busch plans to invest in safeguarding the positions of their frontline employees. Secondly, they aim to provide financial support to their independent distributors to assist them in supporting their own employees.
“We recognize that over the last two months, the discussion surrounding our company and Bud Light has moved away from beer, and this has impacted our consumers, our business partners, and our employees. We are a beer company, and beer is for everyone.”
“First, we are investing to protect the jobs of our frontline employees.”
“Second, we are providing financial assistance to our independent wholesalers to help them support their employees.”
“Our summer advertising launches next week, and you can look forward to Bud Light reinforcing what you’ve always loved about our brand – that it’s easy to drink and easy to enjoy.”
Whitworth assured valued consumers that their concerns are heard. The upcoming summer advertising campaign will emphasize Bud Light’s beloved qualities: easy drinkability and enjoyment. Anheuser-Busch will focus on brewing exceptional beer and being present in meaningful consumer moments. The statement did not include an apology for the collaboration with transgender influencer Dylan Mulvaney.
Too little too late. Americans dont want transgenderism forced upon them.
Everyone knows companies are out to make money. I have a suggestion, put sports professionals’ pictures on the cans, and then people can collect the teams As usual have one or two hard-to-find cans which should increase sales. You could use Movie Stars or
any celebrities.to keep the search on for the special cans.
Drink UFO Beers, other brands etc
Still NO Apology From Anheuser-Busch , and They Must Say They Disavow the Fake Call of Transgender People!
Pandering to any individual group has caused this catastrophe to happen & ultimately the ones who serve are the employees who need their paycheck. If individuals & companies want to show support then donate money or time to different groups but demanding customers to change their social, ethical or religious views only anger customers. If you make the best product at a reasonable price your customer will buy your product. My question is how approved the ad campaign the advertising company or someone at Anheuser Busch? In order to survive in a capitalist economy you must make a profit & this ad campaign lost your investors and employees and partners money. Sorry to say I don’t think you will ever get them to return no matter how many times you apologize.
Dylan Mulvaney mocks women, acting like a cartoon of a girl, exaggerating stereotypes of girls. Anheuser-Busch could have ads that support the right of transgenders and all LGB people without offending the rest of us, but chose this performance artist clown Mulvaney instead. THAT is what is so offensive!
Wont Matter however AB re-does their (beer). Still will be seen as nothing more than AB, TRANSBEER! Kinda screwed up didn’t you AB? Wonder When you will go Completely, Broke! Going WOKE, how’s that going for you?
How about just NOT trying to push anything down our throats, no pun intended.