Former Facebook worker James Barnes assisted then-candidate Donald Trump’s 2016 presidential campaign with an effective targeted ad campaign on social media.
However, the lifelong Republican and tech whiz is now determined to defeat Trump’s reelection bid next year.
The Daily Mail’s Luke Kenton has more:
One of the main architects behind Donald Trump’s Facebook domination in 2016 – a key component of his successful presidential bid – has now crossed the partisan divide and joined a progressive group dedicated ensuring he’s ousted from the White House in 2020.
Once lauded by the Trump administration as an ‘MVP’, James Barnes has since vacated his post at Facebook and has joined the liberal group Acronym, of which former Obama campaign manager David Plouffe sits on the board of.
‘I was absolutely crushed the morning after the election,’ Barnes said on Acronym’s podcast, FWIW. ‘I knew my life, personally — and then the path our country was on — was changed fundamentally. And I knew that I was going to have to come to terms with what happened and chart a path going forward.’
Barnes left the social media giant at the beginning of the year and now dedicates his time to using the same digital-ad strategies he successfully deployed on behalf of the Trump campaign in 2016 to systematically derail the President’s re-election efforts four years on.
AAN Staff
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