Pampers is purging muppets from its diapers – because most of the beloved characters are dudes. (New York Post)
In a major move this summer that hasn’t been officially announced, the world’s biggest diaper brand has quietly wiped characters like Elmo, Big Bird, Cookie Monster, and Oscar the Grouch from most of its diapers.
The stealthy Muppet removal was confirmed by officials at Sesame Street and Procter & Gamble — the consumer-products giant that makes Pampers. But when asked by The Post, spokespeople were cagey about the reasons.
Shoppers like Susie Wong-Benjamin — a mother of two in The Bronx who thought she had bought fake Pampers when a recent batch bore generic-looking designs — said customer service reps at P&G partly blamed the stealthy switch on gender issues when she called about it last week.
“The Pampers rep said … parents who have daughters thought that the Sesame Street characters are too masculine,” Wong-Benjamin told The Post.
Consumers’ responses remain mixed.
AAN Staff
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