A popular dating app donated to Planned Parenthood with every match on Sunday.
In March, Bumble announced in a blog post its moderation team would begin removing any profile pictures that include guns or weapons imagery and would ban such uploads in the future. The policy shift came in the wake of the massacre at Marjory Stoneman Douglas High School in Parkland, Florida, where 19-year-old gunman Nikolas Cruz killed 17 people.
But the dating app has taken an entirely different approach with Planned Parenthood, America’s largest abortion provider:
Dating app @Bumble gets political, announcing in a push notification that all “matches” today will raise money for Planned Parenthood. pic.twitter.com/ayoP4sT8eE
— Gary Grumbach (@GaryGrumbach) April 22, 2018
Match with this card and we’ll donate for #SexualAssaultAwarenessMonth ???????? @PPFA offers vital sexual and reproductive health care services in a safe environment and advocates for better policies to prevent and respond to sexual assault. https://t.co/hNDYaUg3P9
— Bumble (@bumble) April 22, 2018
Interestingly, during a recent interview with Time magazine, Bumble founder and CEO Whitney Wolfe defended her company’s $100,000 donation to the March for Our Lives by saying the call for gun control “is bigger than politics.”