A popular dating app donated to Planned Parenthood with every match on Sunday.

In March, Bumble announced in a blog post its moderation team would begin removing any profile pictures that include guns or weapons imagery and would ban such uploads in the future. The policy shift came in the wake of the massacre at Marjory Stoneman Douglas High School in Parkland, Florida, where 19-year-old gunman Nikolas Cruz killed 17 people.

But the dating app has taken an entirely different approach with Planned Parenthood, America’s largest abortion provider:
 


Interestingly, during a recent interview with Time magazine, Bumble founder and CEO Whitney Wolfe defended her company’s $100,000 donation to the March for Our Lives by saying the call for gun control “is bigger than politics.”



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