Wisconsin Daily Queen owner Kevin Scheunemann generated a lot of buzz — and a lot of business — when a “politically incorrect” sign he posted on his store door offended an out-of-towner who took to social media to complain.

“This restaurant is politically incorrect,” warns the sign Scheunemann posted some four years ago. The poster warns that they “have been known to say” things like “Merry Christmas,” Happy Easter,” and “God Bless America,” and give away free ice cream sundaes to veterans on Veterans Day. The bottom of the sign, in large letters, reads: “In God We Trust.”

The owner first posted the sign after a customer complained about the Christian music he heard being played in the Kewaskum Dairy Queen. Instead of ridding the store of the music, Scheunemann felt it was necessary to post a warning to potential customers about their values, which revolve around “God and country.”

“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to CBS 58.



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