Facebook is allegedly targeting emotionally vulnerable youths in order to tailor advertisements on the platform and make more money, according to leaked documents obtained by The Australian.
The confidential files, which reportedly came from Facebook’s office in Australia, show that Facebook tries to pinpoint potentially troubled people as young as fourteen, according to News.com.au. Some of the particular emotions Facebook deciphers include “overwhelmed,” “stressed,” “defeated,” “useless,” “anxious,” “stupid,” and feeling like a “failure.”
Other apparent insights the company allegedly seeks are if a teenager is showing interest in “looking good,” “working out and losing weight,” as well as gaining “body confidence,” reports Ars Technica. The collected data appears to have only included users from Australia and New Zealand.
AAN Staff
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