With 70 percent of “faith consumers” eager to shop at Christian friendly stores, a new pre-Christmas campaign has opened to steer them to the right businesses and encourage others firms through a “buycott” to be more welcoming.
Called #AddUsIn, the effort from the influential group Faith Driven Consumer, is taking a page from the nation’s LGBT lobby, the Human Rights Campaign, to reward, not boycott, firms that welcome Christians through their policies.
Organizers told Secrets that it wants companies that herald their “rainbow of diversity,” typically focused on minorities, to also include Christians and their values. For example, if a company hosts a gay pride day, then they should also allow Bible studies.
AAN Staff
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