The Jeb Bush campaign has run aground on a Trump sized iceberg. The candidate, deemed low energy by the Donald, is making even more radical cuts to his floundering campaign:
Jeb Bush, once a front-runner for the Republican presidential nomination, is implementing an across-the-board pay cut for his struggling campaign, removing some senior staff from the payroll, and canceling some fundraisers as the former Florida governor attempts a mid-campaign course correction 100 days out from the party’s first nominating contest.
The campaign is parting ways with some consultants and downsizing its staff at their Miami headquarters in moves that will save more than $1 million per month and cut payroll by 40 percent this week, according to Bush campaign officials who requested anonymity to speak about internal changes.
The campaign is also cutting back 45 percent of its budget, except for dollars earmarked for TV advertising and spending for voter contacts, such as phone calls and mailers. Some senior-level staff and consultants will continue to work with the campaign on a volunteer basis, while other junior-level consultants, primarily in finance but including other areas, will be let go, the officials said. The officials declined to say who would be removed from the payroll or provide an exact dollar figure for the savings. (A summary of the changes, provided to Bloomberg Politics
by the campaign, is posted here.)
Bush’s campaign failure says a lot about the modern GOP. It’s beset by record spending, the majority of which goes to a professional consultant class that can’t come up with a strategy to beat political neophytes like Trump. These are the same people that have been telling the base to settle for decades while they’ve gone on losing elections, and it’s clear the base is sick of waiting. It’s no wonder why Jeb, who has a fairly conservative record, is flailing in the polls. The market researched, modeled bland approach is no match for the sort of plainspoken, conservative rhetoric offered by Trump and Carson.
AAN Staff
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