Hillary Clinton has gone out of her way to appeal to voters as a living breathing, human being by frequently referencing the fact that she’s a grandma. She’s famously stated that the most important different between her and President Obama is that “she’s a woman.” It’s safe to say that appealing to women is a major part of her campaign strategy.

New polling data suggests she might be doing a poor job:

Clinton’s traditional lead among women evaporates as American voters pick Carson over the Democrat 50 – 40 percent. Women go 45 percent for Carson and 44 percent for Clinton, while men back the Republican 55 – 35 percent.

It should be noted that Carson is profoundly pro life and has made little effort to specifically address any other issue that concerns women.  Ben has largely built this lead by simply being Ben. With that in mind, this is horrible news for a candidate whose entire style reeks of superficiality. Hillary IS a woman, but her strategy of appealing to them by 1) woodenly and repeatedly asserting her status as one and 2) tossing absurd accusations of sexism at anyone who disagrees with her is stale, as Mark Udall learned when he was roundly trounced in his Colorado Senate election. The fact of the matter is that women voters are a broad constituency with a diverse array of policy interests. Clinton has a serious likability problem, and it seems that she’ll have to do more than pander to women on abortion and equal pay if she wants to dig her way out of the hole she’s in. 

 



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