A liberal boycott march intended to bring the “Equinox” luxury fitness franchise to its knees over a major investor’s support of President Trump ended in predictable failure.
Around 100 protesters, displaying anti-Trump flags, banners and signs, held an organized march on Equinox’s Hollywood franchise, where they expected to find a sympathetic crowd would join them in boycotting the business.
Instead, they found the place packed by people who couldn’t care less
“The protest was organized by Gonzalo Garcia and his friend Adam Bass, who joined a crowd with banners, flags and chants denouncing the fitness company for its ties to Trump,” The Daily Mail reports.
“Garcia, 39, who is not a member of Equinox but wore a Wonder Woman ‘resist’ t-shirt to the protest, said that as a gay man of color who was born to immigrant parents he felt compelled to act,” the Mail reports.
Garcia and others were driven into a foaming-at-the-mouth rage over news Stephen Ross, a major investor in fitness franchises Equinox and Soulcycle, was hosting a $250,000-per-plate fundraiser for Trump.
“On Friday afternoon — the day of the fundraiser — dozens of protesters gathered outside the gym’s West Hollywood branch, holding signs that read ‘SoulCycle has no soul’ and ‘Equinox supports a white supremacist,'” the Los Angeles Times reports.
Despite the fawning coverage the actual targets of the march, Soulcycle and Equinox members, apparently didn’t care.
The gym was packed throughout the protest, and it appears no one walked out to join them.
“The gym was completely packed, it’s been packed every day, so no I do not believe this will have any effect whatsoever,” one member told local LA Fox affiliate Fox11.
SoulCycle released a statement informing enraged liberals that Ross is merely an investor in the company, Soulcycle itself does not support Trump and none of Soulcycle’s corporate funds or profits have been used to support Trump.
AAN Staff
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