NASCAR’s fans are predominately conservative. Yet, the sport’s executives have started to express increasing discomfort with the Second Amendment.
The Daily Wire’s Ryan Saavedra reports:
The revelation comes after multiple gun companies have said that NASCAR, which has a primarily Republican base, banned them from running advertisements that feature guns.
“Dark Storm Industries said an ad it submitted featuring one of the company’s AR-15s was rejected and online retailer K-Var Corp. said an ad featuring an AK-47 and 9mm handgun was also rejected,” The Washington Free Beacon reported. “Both said a NASCAR advertising agency solicited ads from them for NASCAR publications. They submitted ads but were told NASCAR would not accept them.”
In a statement, Dark Storm industries wrote on Instagram:
NASCAR decided to turn their back on their customer base, joining the likes of Yeti, Dick’s and Under Armour. We were approached by a NASCAR publication eager to earn our business, but after submitting our ad it was immediately rejected, stating that we cannot depict “assault weapons”… whatever those are. We resubmitted the ad after adding a large ‘CENSORED’ bar over the rifle, with a tag reading “This publication rejected our ad”. This too was rejected by NASCAR. They said they did not like that we called them out. We resubmitted a third time, with a tag line reading “Visit www.Dark-Storm.com to find out why!”. This was again rejected. They did not like the words “FIND OUT WHY”. As we have learned, NASCAR has made a “gradual shift” but this doesn’t seem very gradual to us. It seems as though NASCAR has turned their back on the overwhelming majority of their fan base in the most embarrassing way possible. #nascar
The Free Beacon noted that K-Var was working with National Event Publications, which selects ads for NASCAR publications, and planned on running a series of ads which they believed “would be good for brand awareness since the NASCAR audience is considered to be very gun-friendly and notable gun companies had previously advertised in the program.”