Sportswear conglomerate Nike has introduced plus-sized mannequins in its London flagship store.
Responses on Twitter were mixed, with some users content to criticize Nike’s attempt to make its merchandise more inclusive.
— ✧✧????✧✧ (@reishark) June 10, 2019
The launch comes two years after Nike debuted a plus-size collection that includes sizes ranging from 1X to 3X.
Though a plus-sized mannequin may seem unusual, most American women qualify as ‘plus-size’ in the eyes of the fashion industry. More than half of adult American women (67%) wear a size 14 or larger, according to research firm Plunkett Research.
And more mainstream retailers are breaking into the $20-billion plus-size fashion market.
Psychologists say that our constant exposure to the media’s image of physical perfection makes us far more susceptible to our own perceived shortcomings.
Young women, in particular, suffer from body image issues.