Ben Carson is polling second to Donald Trump nationwide, and is the only candidate to come within single digits of the Donald. Some polls even have him drawing close to even, and the candidate’s recent record breaking 20 million dollar three month haul suggests that he’ll be a force to be reckoned with for some time to come. 

That is, if he doesn’t screw it up and do something like this:

Republican presidential contender Dr. Ben Carson has put his public campaign events on hold for two more weeks to go on book tour for his new tome “A More Perfect Union” and catch up on fundraising events.

The campaign has been careful to separate campaign events and the book tour, and doesn’t want to classify the tour as related to the campaign in any way.

This week he is catching up on fundraising events and will be back on his book tour next week making stops in Texas, Oklahoma, Missouri, Kansas, Nebraska and Iowa. So for the next two weeks, Carson won’t be appearing at any public “campaign events.”

Money is important, but as Jeb Bush has shown, it’s not the end all and be all. Plus now that Carson is well funded, shouldn’t he focus on consolidating his advantage? Carson’s strength is his ability to connect with ordinary people in a genuine way. That’s best done on the campaign trail. As Jim Geraghty of National Review notes:

The man has already written and sold a lot of books. (His presidential memoir would be a good seller, too!) Why on earth would any serious candidate for president decide to stop campaigning at a moment like this for some book-signings and readings? Will he skip any campaign events next year for the paperback version?

 

 

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