Three-term New York City mayor Mike Bloomberg is hiring disgraced FYRE festival social media producers to promote the best presidential campaign money can buy.
Per the Daily Wire:
Buzzfeed News reports “a bunch of huge Instagram meme accounts, including @FuckJerry and @Tank.Sinatra, posted sponcon Wednesday night for Democratic presidential candidate Michael Bloomberg,” just hours after news broke that Bloomberg had been seeking out Instagram accounts willing to take political ads — a somewhat odd part of the multi-million dollar digital advertising strategy Bloomberg’s team is rolling out to promote the Democratic presidential candidate ahead of all-important primaries in South Carolina and Nevada.
“The memes, written in the form of fake DMs between Bloomberg and the accounts,” Buzzfeed says, “playfully roast the billionaire candidate whose campaign leans heavily on online advertising, and who has come under scrutiny for his record of over-policing black and Latino men when he was New York City mayor.”
The “fake DMs” show Bloomberg contacting the Instagram influencer accounts, asking them to please help him improve his image among young voters — a demographic that Vermont Sen. Bernie Sanders has all but locked up.
Bloomberg’s digital ad campaign targeted mostly accounts with more than a million followers, some of whom are part of a meme “collective” called Meme 2020, that acts as an advertising network, per Buzzfeed. “They are @MyTherapistSays, @WhitePeopleHumor, @TheFunnyIntrovert, @KaleSalad, @Sonny5ideUp, @Tank.Sinatra, @ShitheadSteve, @adam.the.creator, @moistbudda, @MrsDowJones, @TrashCanPaul, @cohmedy, @NeatDad, @FourTwenty, @GolfersDoingThings, @DrGrayFang, @MiddleClassFancy, and @DoYouEvenLift,” — all Instagram and Twitter staples.
The FYRE festival was an epically disastrous attempt to create an all-inclusive music festival in the Bahamas, where attendees were left stranded without the most basic amenities.