News Networks across the world saw major declines in viewership over the course of 2021, as more and more people lost interest in current events.
As The Hill reports:
News networks saw a significant drop in viewership in 2021, according to Nielsen data, after many networks drew bigger audiences the previous year amid the COVID-19 pandemic and 2020 presidential election, among other big stories.
The drop in viewership this year was larger among cable news networks, The Associated Press reported, citing Nielsen data, with a 38 percent drop in weekday prime-time viewership for CNN, 34 percent drop for Fox News Channel and 25 percent drop for MSNBC.
Network news channels fared somewhat better than their cable counterparts, with viewership at ABC’s “World News Tonight” and “CBS Evening News” dropping by 12 percent each and viewership for NBC’s “Nightly News” dropping by 14 percent.
Outlets such as CNN have recently turned to other revenue opportunities, including making investments in streaming services. For example, CNN hired former NBC News anchor Kasie Hunt as an anchor for its streaming service in August and announced earlier this month that longtime “Fox News Sunday” host Chris Wallace would join its streaming service in early 2022.
The news is a stark contrast to the years of the Trump Administration, which saw most networks gain viewers at a remarkable rate.