New ratings numbers reveal two of the biggest – and most liberal – names in cable news aren’t just losing viewers in droves.
Nearly no one under the age of 55 is watching them anymore.
“During the primetime hours of 8:00 p.m. – 11:00 p.m. (EST), CNN lost around 65% of its total viewers since January,” The Daily Caller reports, citing figures from Neilsen Media Research dating back to January.
But it gets worse for CNN.
“In the critical 25-54 age demographic, the network lost 71% of its viewers for both the day and primetime,” The Daily Caller reports.
That demographic is key, as they drive most spending and are the ones valued by advertisers.
CNN had the largest drop in viewership, but the even more stridently liberal MSNBC isn’t doing much better.
“MSNBC had the second-largest drop in viewership since January, losing 49% of its total viewership between January and May,” The Daily Caller reports. “In the 25-54 age demographic, the network lost 63% of its viewers. During primetime hours, MSNBC lost 42% of its total viewers and 58% of viewers between the ages of 25 and 54.”
Journalist Glenn Greenwald points out that, in raw numbers, nearly no one under the age of 55 is watching MSNBC, making its audience virtually entirely elderly leftists.
“On the weekend, there’s basically *nobody* under 55 watching MSNBC. They barely get 50,000 people! Any YouTube video gets more,” Greenwald tweeted.
Because the political/media class cares about cable news, I don't think it's sunk in how the audience for MSNBC & CNN has disappeared almost completely. On the weekend, there's basically *nobody* under 55 watching MSNBC. They barely get 50,000 people! Any YouTube video gets more. pic.twitter.com/6OQ7NG1wUG
— Glenn Greenwald (@ggreenwald) May 25, 2021
“The demographics are even more amazing. They basically talk only to the elderly. 9 out of every 10 MSNBC viewers on the weekend — 90%! — are over 55,” Greenwald added. “The median age of their viewers is 68 years old! But even among the elderly, barely anyone watches. The numbers are shocking.”
Without younger viewers, CNN and MSNBC can’t maintain the advertising revenues needed to sustain large global news networks.
While liberal CNN and MSNBC lost half to two-thirds of their viewers, Fox News saw little bleed.
“Fox News had the least substantial drop out of all networks, losing 12% of its total viewers and 15% of viewers between the ages of 25-54 between January and May,” The Daily Caller reports.
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