Washington, D.C. – The Susan B. Anthony List announced Wednesday the launch of an initial two-million-dollar television ad campaign affirming the humanity of unborn children. The national pro-life group’s ad buy was triggered by the U.S. Supreme Court’s decision to hear a case involving a Mississippi law limiting abortion after 15 weeks of pregnancy.
The Mississippi legislation passed by overwhelming majorities in the state legislature in 2018 and was signed by then-Governor Phil Bryant.
The :30 spot will air on national cable networks including Lifetime, Hallmark, and Bravo and select streaming services. It will also air in the Washington, DC media market on top news stations.
“The science is simple: unborn children are human beings and deserve protection,” SBA List President Marjorie Dannenfelser said. “By 15 weeks, children in the womb have fully formed noses and lips, eyelids and eyebrows; they can suck their thumb, and even feel pain. Across the country, state lawmakers acting on the will of the people have introduced nearly 550 pro-life bills – 70 already enacted so far this year – aimed at recognizing these facts and humanizing our laws. We are eager to further educate the nation about these realities and are hopeful that the law will soon catch up to the science.”
The Supreme Court announced it will consider the question of whether all “pre-viability” bans on abortion are unconstitutional. In 1973, unborn children were considered viable at around 28 weeks. Since that time, the consensus regarding viability has narrowed considerably. Premature babies can survive at 22 weeks, if not earlier, with active care and surgeons treat children in-utero as a separate patient as they treat a growing list of conditions directly in the womb.
A growing body of scientific literature continually affirms the humanity of unborn children. The SBA List is a network of 900,000 pro-life Americans nationwide, dedicated to ending abortion by electing national leaders and advocating for laws that save lives, with a special calling to promote pro-life women leaders.
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Peter Roff is a former U.S. News & World Report contributing editor now affiliated with several Washington, D.C. public policy organizations. He appears regularly as a commentator on the One America News network. Reach him by email at [email protected] Follow him on Twitter @PeterRoff.