By Old White Truck from USA - Patriot Prayer vs Antifa protests. Photo 6 of 14, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=64734838

It appears the soft-drink behemoth Coca-Cola has fully embraced the far-left ideology of wokeness and is now forcing its employees to bear the consequences.

In addition to the regular slew of left-wing talking points and admonitions against racism, a new training the company held for its employees has gone even further and is now demanding that they ‘act less white.’

As The Sun reports:

COCA-COLA employees were told in an online training to “try to be less white” in an effort to combat racism discrimination.

Photos of Coca-Cola’s online training seminar were shared on social media this week, showing slides that featured tips on how “to be less white,” including being “less ignorant,” and “less oppressive.”

“To be less white is to” reads one slide, while listing things like “be less arrogant, be less certain, be less defensive, be more humble, listen, believe, break with apathy,” and “break with white solidarity.”

Another slide reads, “Confronting racism: understanding what it means to be white, challenging what it means to be racist.”

Should workers at Coca-Cola submit to the demands of their woke overlords and try to ‘be less white,’ or should they take a stand against the unhinged racism of the far-left? Let us know what you think in the comments below.

 



Comments

  1. These corporate Board rooms need to be fired by the stock holders. Coke products are now on my banned list.

    1. 100% , My family will be encouraged to sell their stock. It looks like I will switch to coffee in the morning for my caffeine! Hasta la vista ,baby! No more Dasani either ! Roll over Coca Cola!

    2. I sent CokeyCola an e-mail telling them I no longer support their products. Their respounce was “thanks for the the message,, hope you will come back.”

      1. What an arrogant response. If those in the USA who disagree with the stance they are taking would dump all their products do you think these arrogant individuals would take it to heart. My response to the company’s stupid come back to Leroy Boyd would be “ never in a million years”.

        1. Prov 16:18 Pride goeth before destruction, and an haughty spirit before a fall.

          Picky, maybe a bit picky, but also more to the point, ie. destruction not fall. Bottom line you are on the right tracek.

    3. I’m pouring out what I currently have and I’ll do it in a public place, the largest and busiest supermarket in my area .

  2. Coke wants me to be less white so does that mean I can openly display myself in blackface?
    No more of Coke for me. I will either go with Pepsi, not too much of a difference, but better still buy non-brand names.

    1. I used to drink Diet Coke, but it is too expensive on my fixed income, so I buy store brand diet cola. Not much difference in taste and lower in price. How ’bout we all wear shirts that say “Buckwheat say Coke is Otay”? Oh, I forgot that is ‘racist’. Still, it is definitely “less white”.

        1. That was my stand a few decades ago. I haven’t had any soft drinks probably since the 1970s. I never really liked them, and I found Coke particularly bitter. Believe me, you will get used to it and if you take a sip after some period of not drinking them, it will burn your mouth.

      1. no blackface, no white face. They should find a better place to work and Boycott Coke. Take away the money-take away the arrogance for all of the groups that promote hate.

      1. Why should a white person be ashamed of being white? Should blacks or any other race have to stop being their color to make the dam left to look in the mirror!

        1. I am not ashamed of my color, I am ashamed of my government who wants me to be. If they look in the mirror they wouldn’t see a reflection. The blood sucking politicians are just that arrogant.

    1. Whatever it is, it’s not acceptable. If it’s okay for blacks to be proud of and promote their race, why shouldn’t it be okay for whites to be proud of and promote theirs?

        1. American history month. Every bit of our history is full of injustices against people. In the civil war troops would steal food and livestock from farmers, kill resistors and those who opposed slavery. We all have the same history, but it is history. The future is still unwritten. Is it going to be revenge, evil and full of hate or is it going to be lived in peace with no hate?

    2. Don’t forget tiger as he never dates black girls would that mean he is racist or michael Jackson who tried to bleach himself white what doe’s that make him

    3. I believe there is more racism against whites today, but the stereotypes for blacks is just as prominant. Imagine being in line for a drink of water and after you got your drink someone comes behind you and disinfects everything you touched, but didn’t do it to anyone else. Thats reality for the a lot of blacks. It happens to poor white people, spanish, asian and anyone not in the elite rich group. Hate is hate no matter what color you assign it.

  3. So what are white people suppose to do, put on black face? And, if they do that, will they be charged with racism? You are damned if you do, and damned if you don’t!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! The democrats demands are insane. I want my country back, I’m tired of this political division. All they want is for us to be at each other’s throats so we will destroy ourselves and our country for them. These communists are insane evil. What is so bad is the liberal voters are incapable to see it, and are too indoctrinated to care.

    1. The Democrats are destroying this country from within quite effectively, they don’t need any help from the rest of us.

  4. Sounds like a great CLASS ACTION LAWSUIT to me.

    White, or near White should file for 5 years total wage expense (INCLUDING the share they company pays to SSA) and walk off the job!

    THAT is ONE HUNDRED PERCENT RACIST AND RACISM ON DISPLAY!

  5. Let’s flip the coin and have that same indoctrination telling the audience to be less black….see how that would go over. Take your Coke products…not on my grocery list.

  6. I think I’ll Stay with Cheerwine, no Coke or Pepsi, although my hometown is the birthplace of Pepsi Cola. They have all been overtaken by foreign nationals that want nothing less than the destruction of American culture.

  7. Less white in Atlanta, you are kidding right!

    Coke will now be my favorite toilet cleaner, until I use up what I have!

  8. Stick it! Any person of color should be offended by this stupidity. Question! Would a person of color accept the same demand put on them???? I think not.

  9. Does that mean they don’t want white people to buy their products anymore? There are sure a lot of us so if we change to other brands, I believe they will miss us!!

  10. I don’t believe in Cancel culture but I was born white and I will die white. Why not tell Blacks to be less black and Latino’s to be less Hispanic.?! Good that we have an alternative, Pepsi! Maybe Coke will get the message that their function is to produce and market soft drinks and not to tell us how to think.

  11. No more Coca-cola products for my household. Racism is racism no matter what color you want to discriminate against. You don’t solve racism by substituting one race for another, one sex for another, or one location, political party, religion, way of dressing for another. Corporations are in business to sell things, not to provide any position on any topic. Stay out of the opinion game. It is a losing outcome for them.

  12. Let’s see, we can’t be “white” (that’s ‘racist’), we can’t pretend to be “black” (that’s ‘cultural appropriation’)…

    Make up your F***ING MINDS!

  13. WELL, IF COKE WANTS ME TO ACT LESS WHITE- THEN THEY CAN TAKE THEIR FRIGGIN CRAP FOR SODA I HAVE BEEN DRINKING SINCE I WAS 2 YEARS OLD AND I’M NOW 74. THEY CAN TAKE THEIR WOKE CULTURE AND PUT IT WHERE THE SUN DOWN SHINE- WHY IS IT THEY WANT US TO ACT LESS WHITE – HOW ABOUT HAVING THE BLACK ACT LEES BLACK AND STOP BURNING DOWN OUR COUNTRY! I WAS BORN WHITE AND THAT I WILL STAY AND BE A PROUD WHITE AMERICAN PAYING MORE THAN MY SHARE OF THE WELFARE CHECKS THEY ALL GET!!! SO, MR. COCA-COLA YOU JUST PISSED IN THE FAN!!!

    1. Charles being who you are doesn’t make you a welfare recipient. It is unfair to suggests all blacks are on welfare. There are people of all races working hard to better their lives and there are those from all races that will steal from the system and have not worked a day in their lives. Racism is everywhere. It is in the government, which preys on people of color for their votes, in stores, which will follow a person because of color or attire, in our schools where kids don’t come or come hungry and dirty and no one cares. There is nothing wrong with being proud of who you are, is what you do with that pride.

  14. These young college indoctrinated fools are really something. It is hard to find something to compare them to because you do not want to offend rocks, which by the way are much more intelligent.

  15. I believe coca-cola should just Fire all their White employees and hire only those in a race they believed to be oppressed by those of the white race. This would end their problems of racism in the job area completely. Let those of the white race be who they are with the skin color they were born with.

  16. Sounds like we’re being fed talking points from the 60’s! Is it me or does it sound like all theses political correct assholes are trying to insight race wars again! There’s no reason to tell people to be less white! THATS RACISM!!!

  17. No more Coca-cola for our family. I wonder if this will turn out like Gillette’s toxic masculinity commercial. Go woke, go broke.

  18. Too bad that coke ended up being just another product that we DO NOT “NEED”
    Do not know where they got this from but some of those blm followers could NOT be ANY MORE ARROGANT….SO they do NOT even know ehat the hell they are talking about…
    For all I care they can ALL just go take a FLYING LEAP………

  19. This nation is falling for too much bs. What a bunch of crap to even make your employees view this mess. All this left wing mess is going to completely destroy America

  20. No more Coke products for me. Who do these lunatics think they are.”Act Less White” sounds like racism to me. If enough people wake up maybe these companies will think before they act. If Coke doesn’t think we can have an impact on their business I have a few names for them. CNN, Fox News. Amazon, NBA, NFL and on and on.

  21. I love Coca-Cola even though I know it is bad for me; I have nonetheless just drunk my last as well as consumed all of its otherwise fine products.

  22. Cocoa Cola employees must stand up and tell the whack job leftist , they will not deny their race or heritage. Ask African Americans, or Hispanic Americans to do that and what happens. This is reverse discrimination and must be ignored. Pepsi and now Coke executives have lost their damn minds. If you hate America, close shop and get the hell out of our country. Really feed up with the hate America crap.

  23. . WHAT IS WITH THIS WHITE CRAP—- THIS COUNTRY HAS ALWAYS HAD MORE WHITES HERE SINCE IT BECAME A NATION. YOU JUVENILES NEED TO WAKE UP AND LOOK AROUND. HOW MANY PEOPLE FROM DIFFERENT NATIONS THAT HAVE COME FROM OTHER COUNTRIES. YOU PEOPLE AND THIS DEMAND LESS WHITES SOUND LIKE RETARDS. WELL THEN START A NEW COMPANY AND DO WITH LESS WHITES.. DON’T EXPECT A STABLE COMPANY TO FIRE PEOPLE TO MAKE IT LESS WHITE JUST BECAUSE YOU SAY SO.——– THAT IS INSANE. SOME PEOPLE NEED TO GROW UP.

  24. This utterly horrifying!!!!This is RACIST! You are born the color you are for a reason…GOD is NEVER wrong. As the great MLK said we should judge a man by the content of his character NOT by the color of his skin! Never will I buy Coca Cola again!!!!!

  25. This is all too much. Never thought about trying to be less white. Never thought I was a racist. Now being told because I said I am not racist that makes me racist. Decided I am just going to live life. Pray others do too.

  26. Why should the white employees be ask to be less white shouldn’t the black employees be told to be less black and fit into society instead of changing society to be more like them.

  27. “Less White” will turn most of their employees into worthless lumps of “WOKENESS” that won’t do anything. When the manager jumps their them to work they will be “BUTT HURT” and manager will not be “WOKE” or “Racist” so they will sue. GOOD BY Coke. You have cut your own throat and will start bleeding to death soon. Enjoy! Stupid. I need to look up ALL the products they make so I can stop buying them. Amazes me how STUPID BIG CORPORATIONS GET WHEN THEY THINK THEY MIGHT LOSE A NICKLE and try to be PC. Screw all of you!

  28. Well, it looks like Pepsi will be my favorite drink now. All of a sudden Coke doesnt appeal to me.<strong> Looks like Ill be grabbing that Pepsi out of the store cooler now.

    1. well, it looks like Pepsi will be my new favorite drink now. All of a sudden coke doesn`t really appeal to me. Looks like I will be grabbing that Pepsi out of the store cooler now.

  29. Good thing I don’t work for Coke. I would NEVER comply with this crap. As it is, I work for a liberal company and they’re one step away from this stuff.

  30. Don’t these people belong to a union? The union could sue if they’ve got the guts. Oh wait, unions are dems and they force members to vote democrat. It’s their own damn fault! Sue for discrimination against white people. I hope the white workers are in solidarity.

  31. The CEO/Board of Directors made a huge mistake when they introduced Classic Coke in 1985. I see they are making the same type of blunder again. It’s hard to fix stupid and/or progressivism.

  32. Just another group of totally out of touch A-holes! Our country is headed down a dangerous path which it will never recover from.

  33. Oh brother! They’re unhinged to the third power! Coca Cola should most positively stand against this crazy far-left racism.

  34. How can anyone be less or more of their DNA than they are? The whole concept is unnatural and very stupid. How can anyone be less black or more black, more Asian or less Asian? The whole idea absolutely makes no sense. How about us just being American. This makes sense. Celebrate our commonalities and our differences without bringing skin color into the equation.
    God created man in His own image. We are created in His image, how that plays out in living color
    Is God’s way of keeping life interesting, devoid of racism. Man is the creator of racism and hate and separatism. We were never made to be divided, but to live as equals on this earth. But man, endowed with free will, corrupted what God created. When Satan entered the Garden and brought temptation to mankind, every form of hate and deception came into man. Those decisions that man made have been passed down through history and we are the recipients of those decisions.

  35. If it is acceptable to ask that white people act less white, then it should be reasonable to ask that black people should act less black.

  36. Be less arrogant?????? Has anybody been around the Blacks who are racists? Talk about arrogant creatures. And my friends who are Black don’t want to be around them either and have a name for them that as being White, I’m not allowed to use.
    Be less certain? What, should we question ourselves when we’re correct? I guess we’re supposed to be the fruit cake Democrats who are uncertain about their gender. One thing I’m certain about is not buying Coke products.
    Less defensive? Seems to me it’s the thin skinned woke crowd who are the ones on the defensive.
    Less ignorant? Ignorant of what? At least ignorant, if we are, can be corrected with information. They’re stupid and, “You just can’t fix stupid.”
    All this makes me wonder if the CocaCola hierarchy enacting this pandering foolishness and stupidity has been into the original recipe that is now illegal.

  37. So a racist is only White, the is biggest pile of sheeiit. The biggest racists we had in government were and are the Obozos.

  38. Why doesn’t coke fire all the white people and hire all people of color. That sounds like the logical thing to do!! They can start in the board room and work their way down!!!

  39. Can you imagine companies telling black people to act less black.Why are whites putting up with the bullshit?They know fighting this would make a white person be labeled, racist.We have to say , F- it. And demand it stop now.

  40. Really coco-cola I’m just glad I don’t drink your product it’s to sweet anyway! FYI to be perfectly honest I have always noticed it’s the Corp suits who think their to good for everyone maybe you need to go WOKE for the working class, you suits don’t talk to the peon’s and treat them with respect you think your entitled to treat them like dirt! To all you warehouse workers keep up the good job watch your back and remind the suits to be woke or go home!

  41. How can anyone not see that the left, progressives, liberals and democrats are setting up the USA for another CIVIL WAR??? WHY DOES ANYONE SUPPORT THIS TYPE OF STUPIDITY?? Trying to ignore the desire to pit one racial group against others is dooming us!!!!

  42. I will never purchase another coke product ever again. Yes, I am white and don’t feel I have to feel guilty or say I am sorry for that fact.

  43. Aren’t they practicing a “form of white racism the way they treat white Americans”!!! Now I will be called a “racist which means nothing the way, the way they throw the term ‘racist’ around today”???? It is any one that does not agree them is racist, period!!!! Isn’t that a “dictatorship”????

  44. I don’t ever remember being a part of white solidarity in any company I worked for in 50 years! This is all imagined and made up! Delusions for the weak minded and uneducated!

  45. Do black folks understand that this is a slam to their intelligence and dignity? It means that everything you perceive a white man to be you cannot hope to be, like confident, educated, committed, loyal, free….get a clue black people, you are being used as a pawn for their agenda!

    1. I am black and I totally agree. This crap is being used to separate people. Reverse discrimination. Whites don’t need to be less white (whatever that means). All people should strive for excellence no matter what color they are.

  46. These left companies are out of their minds and hopefully will feel the loss in their bottom line by conservatives boycotting them. I have never thought I was privileged because of my skin. My husband worked two jobs to enable us to own a home and provide for our sons to have mom at home during their school years. No more coke products to go with kohls, Kelloggs, fritz, and target.

  47. Tell me. What non-white country is a technical powerhouse of the last 400 yrs. If the non-white countries are so innovative, why isn’t Africa& S.. America leading the world ? The whites have made the world and all races better off. None of what was invented was kept solely to themselves. It was shared. We have been sending billions upon billions of $s all over the world to not improve the lives of their citizens. They still want to flood the USA.

  48. The stockholders need to replace the board members immediately. This is nothing but pure racism against white Americans. Good for white Americans to know How hateful/racist Coke is toward them. Clearly they wouldn’t want to put themselves in a position of taking white people’s money to purchase their product. So we won’t.

  49. OMG—I do love coke but now I may have to stop drinking it—does anyone
    in these training classes stand up against this crap–like go F yourselves??? seriously
    when have white people had enough??? I know I wouldn’t take it for a minute!!

  50. why not ask the blacks to be less black and if we are less white then we will all be grey.This is so f-en stupid I am proud and white just as my black friends are proud and black.

  51. I know coke has a lot of products and I want to know everyone of them so I will never give them a cent of my money.Why are they doing this to the people that made their business successful it’s called biting the hand of who fed you

  52. RC Cola has a very similar taste to Coke Cola. They support the Little League World Series every year. RC Cola would be a good company to support buying their product. Hoo Rah

  53. Who is the stupid, racist, woke, idiot who came up with the try to be less white crap? Cola-Cola seems to hate white people. They should stop selling their product to those dreadful white people and those dreadful white people should stop buying their product!

  54. Pathetic! All of the DemonicRATS policies are pathetic and ANTI GODS PLAN for our lives. Study the 10 Commandments They are life!

  55. Looks like coke will slowing be going out of business. I love being white, because GOD created me that way and I’m proud of it. So be it commies.

  56. That is absolutely disgusting! I refuse to apologize for being who I am. I didn’t have any choice in the matter and I am just as good as anyone else. I will NOT dumb down so someone else can feel superior.

  57. Racism takes many forms. Now it takes the form of the good guy. But the good guy is a villan. Pray for these ignorant unwoke haters of white people. Racist bigots Coca-Cola, repent while there is time.

  58. I tell you what. I am 90+ and if the blacks promise to be LESS black I will be less White ( see signature @ end ). I promise never to riot, commit arson, shoot anyone, steal what is not mine, just destroy things because they aren’t mine like automobiles etc. DULL KNIFE. named after one of my ancestors a NATIVE Cheyenne American CHIEF.

  59. In a world gone mad a fool is king. Who is responsible for writing these foolish programs. How can I be less white? What is the objective? are the NWO creating an underclass to provide the new elites with slave labor who will not be discontented with their new roll as underlings to the rulers and their well paid protection army? Are public schools closed to the education of middle class children to create a new class of under educated who will not compete with children of the elites. Was Coved really unleashed to cull the herd? Just asking.

  60. I don’t buy Coke or Pepsi products because they are far-left leaning organizations (2nd Vote will provide guidance on the political leanings of public entities so you can spend your money with companies that think nearer to one’s ideology). What Coke is doing is nothing short of taking the divisions that exist in this county and turning them into chasms. I think that Xi and the CCP are very proud of Coke!

  61. I don’t understand all these losers!
    Woke should mean your finally seeing the truth, instead it means I’m a bunch of idiots who can’t use common sense nor think themselves.
    What the hell is wrong with all these big corporations they need to pull their heads out of their butts drop the woke politically correct bullcrap and turn into real Americans.

  62. I have never been what I thought of as a racist but apparently I was wrong. How can it be because I was born female, Caucasian and blue eyed can I now be considered RACIST WHEN i HAD NO CONTROL OVER MY BIRTH NOR THE FACT THAT i WAS BROUGHT UP TO ONLY SEE PEOPLE, NOT ONLY COLOR. PERHAPS RACISM NOW RESTS WITH THOSE ACCUSING US OF BEING JUST THAT.

  63. This Leftist “woke” garbage is killing us. White supremacy is another manufactured bunch of BS, Tell me. Why are 99.9 % of all TV commercial all black or mostly Black? How about Blacks embracing wokeness? I had no say-so in selecting my parents and ended up white. I refuse to apologize to a bunch of idiot extremists or change my ways to ewmbrace wokeness. Blacks make up 13 % of the population and idiots want them to rule supreme and have us whites as subjects and servants. This stuff us all racial anyway. if I were Coca Cola I wouild fire every last one of those pushing that wokeness and demanding compkany policy changes or, close down that facility. Someone needs to take a stand, say NO and do something.This stuff is getting out of hand. I will NOT feel guilt about the color of my skin because some racist idiot says I should.

  64. I am getting sick and tired of companies forgetting about other races. Black people are a small group in the US and they are being treated as the leaders of the not so free world. How about teaching blacks to be more white? JR

  65. Reverse racism. Throughout history man has been proven to be the worst most evil animal on earth. Lets stop calling each other racists and admit we are horrible animals. Africans inslaved Africans and sold them to white Englishmen, who would have kidnapped them if they didn’t buy them, then treated them not as people but as less than their livestock. Then they attacked the American Indian killing off whole tribes, incarcerating their children into schools where they were raped, beaten and murdered, and then locked up people of Asian decent. Society is the blame for all this. Brutality, hate and the support of racism in any form should be stopped. Antifa is racist, President Biden is racist, if Coca Cola follows through with the less white training, they are racist. Martin Luther King is probably flipping over in his grave. No one in this country has listened to him. He wanted to be treated with respect for who he was and not be martered for his color. He understood how hate makes people forget humanity. Its time to put the past in the past and make way for a more respectful, non judgemental, and non violent future. We all share this earth, we all want to succeed in life and want to be safe. End the hate.

  66. I Stopped drinking beer several year ago when my doctor recommended I stop and would live longer. I just turned 83 and feel great and I believe I’ll start back.

  67. All these companies and the media are creating more racial development amongst the citizens of our great country, we never had such animosities against our neighbors as they started this internal war. The answer is respect,education, religions , work.The United States of America was created for freedom of religion,speech and much more.

  68. Wait a minute, to be less white wouldn’t I have to at least act more arrogant, defensive, and ignorant and less humble?

  69. If it isn’t racist to tell white people to be less white then it isn’t racist to tell black people be less Black, or brown people be less brown either.

  70. Being less white would be fine if the blacks can be less black . Why don’t you tell them that. Besides you can’t tell any body hoe to act. nor can they. If they or you can , so can I.

  71. I haven’t allowed any Coke products in my house for several years now. I have to watch my sugar, but after this communist propaganda being forced on the employees, I am going to make sure my kids and their families no longer buy a drop of their soda/juice etc. etc. Time to put this anti-American company out of business.

  72. Yawl know what they are saying to your comments, right? They are going to say. See how they stick together in their racism and whiteness. they only prove our point…. This whole awoke B.S. has got to stop. The ones at the top of this latest wave of B.S. know what they are doing 100%.. they say they are trying to get people less racist and less white. But they are not they will create racist by continuing with their bigotry and racial attacks against white folk. We all know there are some racists out there that are white. The real scumbag types. always has been. but they are no different than the ones calling all whites racists. Their demeaning rhetorical shaming and belittling and in some cases physically attacking white folk just because they can is racist by all definition….. most people call it reverse racism. but there is no such thing. THERE IS ONLY RACISM. plane and simple, all this hate directed at whites is in fact racism at its finest. The other side will say how can the oppressed be racist, Well history shows time and time again that the “once” oppressed can and will become the oppressors. That’s what is happening now in our society. most of us never even had family that owned or oppressed people of color. some of our family’s where slaves when they got here to this country. mine where. they will try to say that’s not true, but it is… Irish where a hot commodity once filled the kings coffers they did. well there where slave owners, we all know that. we all regret that happened . we also are the only country to kill its “own” to stop the practice. we even stopped the slave trade worldly. that’s why Marines proudly sing to the shores of Tripoli. that’s where the Muslim slave pens where, that sold to the Dutch that sold to the rest of the world. everyone around the world had slaves at the time. but since we put an end to it. we must some how be responsible for it all. that must be why republican’s( once known as abolitionists } are being called racists now a days. they put a end to slavery. they didn’t create it. democrats’ owned slaves that is the folk who owned slaves. now those same people are dividing our nation into sub groups. one against another. look what this one, is doing to the other, even when its not happening. Myself I’m proud to be white . I’m also proud of being of indigenous. tired of watching it happen.

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