Photo edit of Adidas male model for the "Pride 2023" collection women's bathing suit.
Photo edit of Adidas male model for the "Pride 2023" collection women's bathing suit.

Adidas faced a massive backlash on Twitter after they chose a male model to promote their new women’s swimsuit, triggering widespread outrage among users who deemed the brand’s decision “gross” and “disgusting.” The circulation of images showcasing the male model wearing the women’s swimsuit online, with a visibly hairy chest and unmistakably male physique, further fueled the criticism. This controversy generated a wave of backlash against Adidas, with many perceiving the move as an unnecessary demonstration of wokeness.

The bathing suits are flaunted by a model with a crutch bulge evident and chest hair peeking out from the top
The bathing suits are flaunted by a model with a crutch bulge evident and chest hair peeking out from the top
Adidas has been slammed for using what appears to be a male model to show off new swimwear as part of their 'Pride 2023' collection (pictured)
Adidas has been slammed for using what appears to be a male model to show off new swimwear as part of their ‘Pride 2023’ collection (pictured)

Adidas is part of a larger trend among prominent athletic companies that are featuring transgender individuals wearing women’s clothing, even though these clothes are not designed for their bodies. Nike has also joined in on this trend, as evidenced by their use of Dylan Mulvaney (yes, the same Dylan Mulvaney from the Bud Light controversy.) Mulvaney was featured in a Nike Women advertisement, where he showcased women’s leggings and a sports bra on his Instagram story.

Oli London on Twitter: "Meet NIKE WOMEN'S Newest Ambassador…a biological man. Dylan Mulvaney is now being paid 💰by Nike Women to promote sports bras- even though he's a man! Another day, another
Oli London on Twitter: “Meet NIKE WOMEN’S Newest Ambassador…a biological man. Dylan Mulvaney is now being paid 💰by Nike Women to promote sports bras- even though he’s a man!

According to the Daily Wire:

Twitter blew up on Wednesday after images surfaced online of Adidas using a male model to promote a new women’s swimsuit, with many blasting the move as “gross” and  “disgusting.”

It started after a social media influencer tweeted two images of a man wearing the brand’s new women’s “Pride swimsuit” with a caption that read, “The new Adidas Women’s Swimwear Range modeled by…men.”

Several social media users said as long as companies continue to embrace radical gender theory, they will stop being consumers.

The host of the Sirius XM “The Megyn Kelly Show” opened her podcast on Thursday with the news of Adidas, calling it “disgusting” and saying that “women do not have bulges in their bathing suit.”

“Now we gotta look at the bulge when we are just trying to get our bikinis,” Kelly told her audience. “Pardon me, but that’s disgusting and no one wants to look at it.”

The immense outrage voiced on Twitter is a clear indication of the increasing discontent among individuals toward companies that embrace radical gender theory. The majority of Americans reject the notion of gender theory and firmly believe in the inseparability of gender from biological sex – many simply choose to be polite and pretend not to find it absurd.

However, the continued efforts by companies to impose this perverse theory on their consumers will inevitably lead to a tipping point. The growing backlash and boycotts will become overwhelming, forcing these companies to confront the reality that their consumers do not share their views. The true opinions of the public will make themselves known, and the consequences of disregarding their beliefs will be unavoidable.



Comments

  1. GO WOKE GO BROKE Adidas this dud is not a woman and never will be Again another leftist company pandering to tranny males GO WOKE GO BROKE. Adidas andbthe co you teamed with athletic ally we are going to keep up the BOYCOTT! BOYCOTT, BOYCOTT this company of haters who are against Real,Biological Women! Adidas you did all Women wrong we will BOYCOTT,

  2. Listen up all you tranny men you are not an ambassador spokes person for real women you are a guy so stay out of our sports we don’t want you their stay out of our sororities your not a woman their as for these woke leftist companies Adidas and athletic ally you want tyranny’s instead of real women have at it! Their are 334 million people in America and half are the real deal women who made you what you became we can also taketh away since the other half of the population is men our men husbands, fathers, uncles, grandfathers and brothers do you get where this is going GO WOKE GO BROKE! Think bud lite we backed our men they will gladly back us when we say BOYCOTT BOYCOTT BOYCOTT ADIDAS! NO MORE ADIDAS Boycott this company!

  3. These woke companies must hate having a successful business! This is all plain ignorance! Woman my foot!!!!!

  4. Another company that obviously does not believe the “go woke – go broke” theory. They, too shall quickly find out – maybe they should have consulted with biddy beer!!!!!

  5. There are many bulges in swimsuits, but Being a Denier of Science, denier of DNA which identifies a persons gender in the womb, not to mention when they are born, being reprobates, supporters if mental & emotional illness, of pervert Privilege? Thats a whole other “BALL GAME”

  6.  “women do not have bulges below the waist, in their bathing suits.”

        DISGUSTING. 

  7. Are these companies promoting Transgenderism, or are these models of the LGBTQ=+ABC1persuasion? Whatever the description is called and why are men being used in these ads? Are they attempting to grow their businesses by selling women’s Attire to men for additional profits, or just pandering to the Trans community? None of this makes any sense, because Women aren’t going to have the desire to purchase anything that men are modeling, are they? Go Woke, Go Broke seems to be the trend!

  8. I have to wonder the Why, What, When, Who and Where of this moronic decision to go WOKE. It is my understanding that traditionally Women’s clothes were worn by Women and not worn by Men. I understand in the Woke world some biological men have decided they were women, but that is a mental issue. I have a great deal of Respect for ALL Real Women to accept the Woke mental state of some people. I Love my mother for having me, my wife for having my children and my Daughter and Son for my Grandchildren.

  9. Well adidas when you go WOKE You Go Broke and then we Boycott Boycott Boycott and FYI their are 334 million people in America actually and 1.6 mil are gay or trans so who do you think is going to buy your leftist product now Not Me, my sister my daughter-in-law her sisters all 6 of them, husbands, brothers, sons, nephews cousins! Here you are another woke com forgetting who actually WAS buying your products But Not Anymore we’re standing up to you leftist WOKEISM crap and BOYCOTTING YOU! Remember what happened to bud lite, Disney, Nike And is happening to Target we the People did that! GO WOKE GO BROKE BOYCOTT ADIDAS!!!!

  10. Here’s a news flash to every Real American it’s time for you all to stand up and cancel culture’s WOKEISM put a big dent in them follow the quote GO WOKE GO BROKE if you see any company that’s turning woke call them out and post their Name we got your back to take back America from these idiot leftist!

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