‘Black Rifle Coffee Company’ has certainly made a name for itself in recent years, putting out slickly produced videos promoting its brand as a tough guys, unrepentantly conservative version of Starbucks.
Yet the company is now receiving major backlash after a recent interview it gave the New York Times reveals a company all too ready to throw its conservative customers under the bus if it means appeasing woke liberals.
As The Post-Millenial reports:
Black Rifle Coffee gave an interview last week with The New York Times, in which it seems like they decided to attack their own customers in a bizarre attempt to distance themselves from their conservative brand image.
Here are some of the more glaring quotes given to the Times:
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“What I figured out the last couple of years is that being really political, in the sense of backing an individual politician or any individual party, is really f**king detrimental. And it’s detrimental to the company. And it’s detrimental, ultimately, to my mission.”
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“You can’t let sections of your customers hijack your brand and say, ‘This is who you are.’ It’s like, no, no, we define that.”
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“I hate racist, Proud-Boyish people. Like, I’ll pay them to leave my customer base. I would gladly chop all of those people out of my f**king customer database and pay them to get the f**k out.”
The interview left some conservatives scratching their heads while others were openly angry at the seeming cowardice of Black Rifle:
Black Rifle Coffee takes a knee in a far ranging NYT interview, where they claim St Michael is a white supremacist symbol according to “a friend in the Pentagon,” and that those who believes Kyle Rittenhouse acted in self defense are racists to be “flushed down the toilet.” pic.twitter.com/IoGE3dOcHc
— Cernovich (@Cernovich) July 17, 2021
It looks like Black Rifle Coffee, a company which became famous because of conservatives, is now trying to distance themselves from conservatives.
I never tried their products before and it looks like I never will.
— Brigitte Gabriel (@ACTBrigitte) July 17, 2021
Didn’t mention this before because I wanted to give a friendly brand a chance to get its footing…but there were big problems
No roasting dates on the bags, for instance…they were selling stale coffee
— Will Chamberlain (@willchamberlain) July 19, 2021
this is a ALL 100% BULLSCHIET , just a ruse to boost their declining retail sales via controversy thru the nyt bird cage liner , I do not buy their coffee or starbucks coffee, all are PHONEY.
Yeah I was willing to give a young company a chance. But when they ditch me, a loyal, conservative customer then they are off my list forever.
Too bad, mistakes can be as costly as they are foolish.
Who wouldn’t want to dump on the customers who kept the company afloat? Seems to be the way of the world, especially in the USA. The whole story seems a bit wacky to me…. But, anyone saying they are willing to pay customers to leave them deserves just that… I bet many follow their wishes without asking for any money…. I am not saying to support “racists” or anything like that…. Are they selling coffee (or at least trying to) or are they running for office?
Yeah, well, take me off the list too then.
Get Woke Go Broke…
Yes sir! I know they won’t go “broke” over me leaving but it’s a start.
But, I will join you.
What soy latte drinking man bun is going to buy coffee with a scary gun on it? BRCC shot themselves in the head. Cancel my subscription. Keep your woke money.
Black Rifle Company are traitors. They sold out their buddies and that can’t be tolerated under any circumstance. I wouldn’t touch their stuff it were the last cup of joe in the world.
OOPS, NOT MORE BLACK RIFLE COFFEE COMPANY FOR ME- JUST DELETED THEM FROM MY COMPUTER. ANYONE WHO WOULD BACK STAB ITS VERY MEANS OF EXISTENCE IS NO LONGER A COMPANY I WANT TO DO BUSINESS WITH. REMEMBER BLACK COFFEE YOU MADE THIS DECISION -WE YOUR CUSTOMERS DID NOT- NOW YOU CAN TAKE YOUR “WOKE” NEW DEAL ATTITUDE AND PUT IT WHERE THE SUN DOES NOT SHINE!!
KEEP GOING “WOKE” COMPANYS AND WE WILL READ YOUR NAMES ON THE OUT OF BUSINESS AND BANKRUPT LISTINGS OF CLOSED COMPANYS. I HAVE NO REASON TO DO BUSINESS WITH ANY COMPANY THATS CAN SEE THEIR NOSE O THEIR FACES AND WHO BUY YOUR STUFF- WHETHER WE NEEDED THE JUNK IN THE FIRST PLACE. YOU MADE YOUR BED NOW YOU AND YOUR CORPORATE BUFFOONS CAN WIGGLE UNDER YOUR CORPORATE THUMBS – WE ARE OUT AND GONE AND NEVER TO RETURN. ONCE YOU THROW DIRT DISHWATER IN OUR FACES – IT’S IMPOSSIBLE TO CRAWL BACK ON YOUR BELLIES AND SAY YOUR SORRY FOR YOUR IGNORANCE!! SO, SEE YA WOULD NOT WANT TO BE YA!!
Seems like soon they will have all their white workers apologizing for being white and they will put image of democrats on their coffee bags.
Have never bought from them and never will!!! Plenty of REAL CONSERVATIVE PATRIOTIC gun companies out there to do business with!
The question is, where would you buy good coffee from?
I wouldn’t be so quick to dump on Black Rifle based on a “report” from the NYT. Still, I have tried https://www.doyoucovfefe.com/ and, while a bit expensive, their coffee is GREAT!
i listened to the Rush Limbough show today with the owner of the coffee company and he said that ny times interview had twisted every thing around. which is typical of liberal media
Figures.
I think yall need to reread what he said about poor buyers. He is saying he doesn’t want ANY race supremacists on their mailing list. That was it. I don’t understand where the headline comes from. Republicans aren’t a racist party. What justifies these comments?
I like their coffee. Ill keep buying it. This, I bet, is not turning his words against him by removing context.
For anyone interested, St. Michael is the Catholic patron saint of police officers. The patron saint of soldiers is St. Adrian.
who is this idiot and if he isn’t going to be political bad news he just was. Hey Proud Boys ask for his money and then tell this idiot that isn’t enough. I think we have a thing here. do just like blm does as it is never enough… I need to try this.
Well, I did buy bag of their coffee one time, because of their insistence that they were conservative patriots. The coffee was lousy and after this interview I will never give the a 2nd chance.
if you need to play politics to stay in business you won’t be in business long. just like the politicians you’ll be a fad.
Black Rifle just ran out of bullets!!!!
Have not purchased their coffee and if this is how they think of Patriots then I won’t buy any.
Never forget…
The Department of Injustice sends out a few of Weismann’s boys and tells those Black Rifle dudes that their lives are a bout to get very hard…
…they were ALLOWED to Falsify Evidence to one of the highest courts in America
They WILL falsify evidence against anyone…
…plus Clintonicide is always a consideration
The Bible is right. “There is a way that seemeth right to man. But the end, thereof, is destruction.’ Chik-fil-A proved this. They had massive support of the Christians. Then they cut ties with Salvation Army and Christian Athletes. And now, I and a lot of other people are BOYCOTTING them.
This guy is now just like Starbucks. Boycotted.
Before we condemn this company and stop buying their products…..I listened to the Rush Limbaugh show today and the owner of the coffee company came on…he is claiming that the NYT misquoted him and altered his statements. We should investigate further. It’s the Times people. They are a rag of a newspaper. I can see them doing this. They would do anything to split up conservatives. That this with a grain of salt. There might be more to this story !
Well that takes care of that. No more of their tard coffee. Enjoy your loss in sales, you done.
Gor blimey! Switch to TEA!
Did you even bother to talk to Evan Hafer about what he said? You are worse than the New York Times! He didn’t throw anybody under the bus. I can’t believe you believe the NYT about anything.
I saw this article and headline, and the first thing that occurred to me was, “This is reported in the NYT?”
My default position on ANY NYT article is: likely false until proven otherwise.
Say good bye my little friends….you want to be Woke, then I don’t need to buy your coffee…everyone please stop supporting this crap
I have Black Rifle in my coffee tray; stocks are getting low. Looks like I will need to rethink ordering more.
Just threw out their coffee containers everything got friends to do the same.Thought they would be better than Starbucks but looks like the same sewer.
Weakest, most tasteless cup of coffee I ever drank. I guess the brand reflects its owners.
I’m of the mind that to believe ANYTHING from the NYT is suspect. They will try to destroy all Patriotic Americans so my advice is to read more than “communist rags” and get the REAL story. The NYT tries and does destroy anything good and honorable about America and Americans. Be the intelligent Patriotic Americans that I know WE are and do NOT take anything they write or say as truth! If they were not subsidized by Leftist American haters AND us taxpayers they would have turned belly up 20 years ago, at least. Government has a tendency to make us taxpayers pay for things that are against OUR best interests. NPR, PBS to name just a couple.
Maybe they should re-brand themselves as the “Black Lives Matter Coffee Company”!
What a bunch of turncoats ! Y’all can kiss the collective socialist ass if you want to, but I won’t help you do it. See how much coffee you sell to the anti-gun snowflakes. You won’t see another dime from me !