“Saturday Night Live” returned to the airwaves over the weekend, and while they spent much of the show bashing President Donald Trump, one skit targeted their own audience: “woke” millennials.
The skit was a commercial for a new line of Levi jeans known as “Levi Wokes,” which are “sizeless, style-neutral, gender non-conforming denim for a generation that defies labels.”
The commercial begins as different sized, colored and aged people say what their jeans say they are — such as “skinny,” “relaxed,” “child” — and they denounce those labels.
“I’m not a style, I’m not a size, I’m not a child, I’m me, I’m unique, I’m…woke!” the actors say.