4.) Boycott fail
By Revised by Reworked - Own work, Public Domain, https://commons.wikimedia.org/w/index.php?curid=9563805
The original 2012 boycotts of Chick-Fil-A started after the owner voiced his disapproval of same-sex marriage. The boycotts failed almost immediately and the business saw very little impact in sales. When boycotts started again in 2018 a similar backfire occurred and sales increased.
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